Today we are talking Pinterest for Businesses with Mrs Social, the lovely Vanessa Rinalidi.
Who doesn’t love scrolling through Pinterest in an evening planning your next holiday or interior project?
Whether you use this incredible platform as a mood board for your new baby’s nursery, searching for healthy recipes, outfit inspiration or play ideas for the kids… Pinterest is an amazing place and holds a unique position as a visual search engine as opposed to a social network.
But do you use Pinterest as a powerful marketing tool to drive traffic and purchases for your Business?
Pinterest is growing day by day and now being used strategically by all kinds of businesses – so you no longer have to be a wedding venue or a florist on Pinterest to see great results!
The stats speak for themselves…
- 270 million unique users are accessing Pinterest every month
- 74% of those are female
- Pinners are spending 90 minutes per session and most importantly of all – they are going on to Pinterest with the intention of planning a purchase (unlike other social media channels)
- Pinners average spend is $123 and their household income is $100k + – so the message is these Pinners have money and can spend!
- 93% use Pinterest to plan a purchase
- 87% of users have bought products
- Huge worldwide growth
The Pinterest smart algorithm means pins are shown to users based on their interests, what they’re searching for and what they’re pinning themselves.
So your Pins have the potential to be seen by anyone in the world – unlike e.g. Facebook/Instagram which serves you your followers content.
The platform is going through huge worldwide growth. So if you are an ecommerce brand or a service provider who can work remotely for clients – there is huge potential for you.
Ever feel like you post to Instagram/Facebook and are met with the sound of crickets?
Investments of time and effort in traditional social media platforms like Twitter, Facebook, Instagram, and LinkedIn only deliver results for a very short period of time. The life of content on those platforms is very short—days at very best.
On Pinterest, the average lifetime of a pin is 90 days – but viral pins can continue to drive traffic for years!
It’s that long-term return on investment in the platform that is enticing marketers to look for the best way to invest their limited time and resources in 2020.
It’s not about the Follower Numbers …. Or Likes!
No engagement on Pinterest means it is quicker and easier to manage that Instagram or Facebook…. Yes you can do it at the school gates … or on the loo in just a few minutes!!
Pinterest is such a simple platform to manage.
As long as you have great content on your website to drive traffic back to AND quality visuals – once you’re all set up, pin templates in place and you’re in a rhythm – it’s super quick to pin and re-pin others’ content – the key is being consistent as Pinterest is most definitely a long term marketing strategy.
Promoted Pins have arrived!
In April 2019, Pinterest went public and since then we’ve seen the rise of Promoted Pins aka Paid Pinterest Advertising.
Being an early adopter of this incredible advertising opportunity can most definitely pay.
As a fairly new feature, Paid Pinterest Ads are proving to offer a valid low cost conversions for brands. It’s not oversaturated so you can really get low cost per clicks and drive some great conversions.
Why? Because people come to Pinterest with the intent to buy.
When you go on to Facebook, you’re scrolling through your social feed and interacting with people. Plus it has been predicted that ecommerce brands selling low ticket items (<£50) are going to need to work much harder on Facebook/Instagram Ads in the coming year.
But when you come to Pinterest, you come with a need in mind and you come with an intent to solve a purchasing problem and that makes you more ready to buy.
Pinterest itself is an open book
What I love about Pinterest as a platform is how open they are with the data they glean from Pinners.
Every year, Pinterest releases rich insight on what people are searching for – click here, grab a coffee and enjoy!
With a Business Pinterest account you get a plethora of insight to not only support you in adjusting your Pinterest strategy but can also inform your blogging strategy and business in its entirety.
Sign up to ‘The Lowdown’ my e-newsletter where I advise on what you should be Pinning each month for your audience.
Follow me over on Pinterest to check out what I’m doing over there and if you would like a 1- 1 training session on Pinterest or Promoted Pins (Paid Pinterest Marketing) say hello today for your FREE Discovery call!